The truth is that videos usually don’t work in emails, and it can be confusing and time-consuming to figure out a good solution. So when you pair it with highly engaging videos, you have a powerful, effective marketing tool. Videos with team members’ faces that highlight the culture of a brand add a human touch.Įmail is one of the best ways to get content in front of people. Videos are often the easiest way to explain things, like accomplishing a task or assembling a product. They’re useful for explaining concepts.And 78% of marketers said that video has directly increased sales. In a Wyzowl survey, 84% of people said they’ve been convinced to buy a product or service by watching a video. Not only do videos grab people’s attention, but they also help them retain information. There are plenty of good reasons why you’d want to include videos in emails: Can you embed videos in an HTML email? The answer is a little more complicated than a simple “yes” or “no.”
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